Game Changer Communications - Pres
Jason Sprenger founded Game Changer Communications in September 2012. His firm offers full-service PR/communications services, with particular strength in the tech sector. He prides himself on being a well-rounded, strategic PR counselor, with signature strengths including media relations; social media/digital strategy and execution; comprehensive PR and brand strategy; executive counsel/media training; and leadership/increasing team efficiency and production.
Before starting his firm, he held two corporate PR roles where he drove significant growth in key corporate visibility/brand metrics (hybrids of quality and quantity) over targeted time periods, among other successes. As leader of North American PR for FICO, he and his team grew North American media prominence by 3x in fiscal 2011, and at X-IO (formerly Xiotech) he and his team grew visibility by 4x within six months of establishing baseline figures.
He also has worked at three Twin Cities-area PR firms, doing everything from everyday blocking and tackling to leading accounts, driving national media relations programs and winning new business. Former clients while at these agencies include: big-name consumer brands like Target, Coca-Cola and Airstream, and smaller ones like Naked Juice and Casual Gourmet; tech companies like Lawson Software and Qwest; law firms like Bremer Law and Halleland Lewis; educators like the Universities of Minnesota and St. Thomas and the MacPhail Center for Music; financial service firms like U.S. Trust, TIAA-CREF and Smegal & Associates; cause firms like microfinancier Opportunity International; medical industry players including Medtronic and the United Health Foundation; sports teams like the Minnesota Twins; etc.
He holds the office of Treasurer of the 350+ member Minnesota Chapter of the Public Relations Society of America (and is in line to be President of the chapter in 2016). He held chapter committee leadership roles for several years before joining the Board in 2011, and also judges awards competitions, mentors college students and young pros and often speaks or guest lectures at classes and other local events. In addition, he has served on the Board of Directors of The LEAD Project, a local nonprofit that works to develop the next generation of Twin Cities community and civic leaders. He is proud to be Accredited in Public Relations (APR), and has been since 2009.
He is a father to two young sons, and a volunteer in the community. He is a participant in the University of Minnesota Band Alumni Society, a fundraiser for Relay for Life (American Cancer Society) events and a coach for my sons’ sports teams. I also write/edit "The Sports Ace" blog, where I explore the intersection of sports and PR/marketing.
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