Bud Caddell

NOBL Collective LLC - Founding Member


Quick Bio

I founded NOBL Collective to bring an unparalleled network to bear for organizations who want to adapt faster than their peers. Our teams embed and advise to re-align teams, refocus products, and re-imagine work for the 21st century.

Our work has been diverse, but a few consistent themes have been: helping organizations find and craft their mission, understanding modern and active consumers and building business models around their emerging behaviors, identifying innovations that solve business problems, aligning consumer touch points to create a seamless brand experience, and creating a system of measures and feedback loops that help disjointed organizations seek one purpose together.

I've been incredibly fortunate to put my strategic experience to work for some of the biggest brands on the planet: Pepsi, CNN, Volkswagen, American Express, HBO, Ford Motor Company, GE and many others.

I think if someone said it best, there's no reason to rephrase it - and I think these three quotations together sum up my work philosophy:

"I have no special talent, I am only passionately curious."
- Albert Einstein

“We need red blood cells to live (the same way a business needs profits to live), but the purpose of life is not to make red blood cells (the same way the purpose of business is not to exist just to make profits).”
- Ed Freeman

"Independence is my happiness, and I view things as they are, without regard to place or person; my country is the world, and my religion is to do good."
- Thomas Paine

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