Knowing What Millennials Read Can Drive Your Business

Tuesday, July 21
4:30PM - 5:00PM
Bellagio Tower Ballroom 4
3600 S Las Vegas Blvd

734969

Nicholas White
The Daily Dot - CEO & Editor in Chief

Summary

What gets 18- to 34-year olds clicking? Is it video, is it notifications? Is there a Holy Grail between native advertising and homegrown content that publishers are missing in their attempt to reach the elusive millennial audience?

In this session, Nicholas White, a sixth-generation journalist and editor-in-chief of the Daily Dot, talks about what works for news that connects with a generation that grew up online. White’s success with the millennial audience has become well-known. Dubbed the “best kept secret in NYC media” by the New York Observer, the company has reported 50% year-over-year growth. It also claims a higher concentration of millennial readers than BuzzFeed, Mic and Thought Catalog.

This talk is intended for publishers, advertisers and data-minded entrepreneurs. The content will combine thought leadership with bottom-line strategies for reaching millennial readers.

Event Type:
Sessions
Category:
20/20 Vision
Theme:
Business Development and Strategy

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