Why Consumers Really Buy Your Product

Monday, July 20
10:30AM - 11:30AM
Bellagio Raphael 2
3600 S Las Vegas Blvd

486755

Christian Goy
Behavioral Science Lab - Co-Founder & Managing Dir

Summary

Every start up is faced with with two fundamental questions, who is our target audience and why would they buy our product over the competition? There are multiple research tools out there that provide entrepreneurs with some of the answers, but fundamentally leaves them hanging as to why people truly will buy their product. This session will focus on an all-encompassing approach from a behavioral economics point of view that will help start ups focus on the essence of marketing as a whole.

Event Type:
Sessions
Category:
Core Conversation
Theme:
Business Development and Strategy
Tags:
insights big data behavioral economics

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