Innovate Or Die: Building Brands Against the Grain

Tuesday, July 21
5:00PM - 5:30PM
Bellagio Tower Ballroom 4
3600 S Las Vegas Blvd


Aimee Young
SoFi - CMO


Technology isn’t just about solving problems – it drives creativity, transforms industries and has lasting consumer impact. Every single industry is ripe for disruption and nimble companies can navigate even intense regulatory environments to have immense success.

Drawing on the experiences of marketplace lender SoFi, join a conversation about how to challenge powerful, entrenched and deep pocketed industry players. Created in 2011, SoFi took on consumer banking – a world that’s highly regulated and universally disliked and distrusted -- and built a compelling brand championed by consumers. In just four short years, SoFi has become the largest provider of student loan refinancing, has issued more than $1.5 billion in loans and extended its product line to offer mortgages and personal loans to its borrower-base.

Event Type:
20/20 Vision
Branding and Marketing
financial institutions marketplace lending sofi

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