Build Your Startup like a Cultural Architect

Tuesday, July 21
11:45AM - 12:15PM
Bellagio Tower Ballroom 4
3600 S Las Vegas Blvd


Shane Green
SGEi and ShaneGreen - Pres


Your brand voice is pivotal to your ultimate success: it's the most important tool to inspire and unite teams in a shared vision. It's an opportunity to leverage your brand's unique traits and to transcend industry norms.

The secret to great service brands (like Starbucks, Nordstrom and Nespresso) is that they inspire the customer experience through their teams.

Being a cultural architect is about re-programming your cultural code to inspire your people to take care of your customers in a personable, caring and authentic manner. Leave behind the status quo and shift to a customer-centric methodology that's driven by a love for your internal customers--your employees.

This session will also cover startup case studies that determine if an inherent culture is more successful than a company that pivots to a strong, internal culture later in its journey. Strategies to pivot will be discussed for those who have established startups.

Event Type:
20/20 Vision
Business Development and Strategy
corporate culture teambuilding culturehacking

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